Oleh : Khodijah
The Tahrir Square rally which started on January 25th 2011 would not have happened without social media, neither would have London riots in the same year. Ever since social media, generating a movement has been made easier, and internet gained its prominence Oakleys Outlet in making social change. By social change, we have seen people amassed in demonstrations, donated a considerably great amount of money, prompted local governments to do or refrain from doing certain policy, and at the very least put spotlight on issues previously untouched, undiscussed about. However, the real-life impact of some movements are modest, if we can say any. Some movements focused only in making the issue viral, while at the same time lack the commitment in making a sustainable action to build the change they desire. By taking a closer look at the ALS Ice Bucket Challenge, which was recently reported to lead a breakthrough in ALS research, this article will point out how people could devise a more strategic movement in order to create bigger change.